童装设计要点分析  

Analysis of Design Points on Children′s Clothing

作　　者：谢秀红[1] 

机构地区：[1]广东女子职业技术学院,广东广州511450

出　　处：《纺织科技进展》2012年第3期90-93,共4页Progress in Textile Science & Technology

摘　　要：通过市场分析和品牌案例研究,对童装设计要点进行剖析,得出:把握好品牌定位,发展潮流,色彩及区域环境相融合的童装产品才能满足童装市场新的需求。Based on market analysis and brand case studies, it dissected the design points of children＇s clothing. The results showed that a good grasp of the brand concept of positioning, integrating the development trend, color characteristics and regional en- vironment with children＇s clothing products could meet the needs of the children＇s wear market.

关 键 词：设计理念 品牌定位 童装设计 潮流 色彩 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]