基于游客认知的城市旅游吸引评价——以大连为例  

Evaluation of urban tourism attraction based on tourist cognition——a case study of Dalian

作　　者：袁胜军[1] 牛玉娜[1] 阳维[1] 

机构地区：[1]桂林电子科技大学商学院,广西桂林541004

出　　处：《辽宁工程技术大学学报（社会科学版）》2012年第3期287-291,共5页Journal of Liaoning Technical University(Social Science Edition)

基　　金：教育部人文社会科学研究青年基金资助项目(11YJC630271)

摘　　要：以大连市为例,通过对旅游者的问卷调查分析,综合运用层次分析法和模糊综合评价法对大连城市旅游吸引做了定性和定量评价分析。结果表明,大连城市旅游吸引的综合评价为"较好",大连市4个方面的城市旅游吸引排序依次为形象吸引,活动及活动设施吸引,接待及服务设施吸引,旅游环境与氛围吸引。模糊综合评价法适用于城市旅游吸引的评价,而且评价结果与现实情况相符。Based on questionnaire results,qualitative and quantitative evaluation of Dalian urban tourism attraction was made by adopting Analytic Hierarchy Process（AHP） and Fuzzy Comprehensive Evaluation.Findings show that comprehensive evaluation of Dalian urban tourism attraction is ＂better＂,and the four aspects of urban tourism attraction in Dalian are in rankings attraction of image,attraction of activities and activity facilities,attraction of reception and service facilities,attraction of tourism environment and atmosphere.Results prove Fuzzy Comprehensive Evaluation is suitable for the evaluation of urban tourism attraction and the evaluation results are in agreement with facts.

关 键 词：游客认知 城市旅游吸引 层次分析法 模糊综合评价 大连 

分 类 号：F590[经济管理—旅游管理]