衢州市生态渔业品牌建设探析  

Analysis on the brand construction and development for ecological fishery in Quzhou

作　　者：叶霆 邓蕾 刘奕秋 

机构地区：[1]衢州市水产技术推广站

出　　处：《中国渔业经济》2012年第3期159-164,共6页Chinese Fisheries Economics

基　　金：衢州水利局2011年重点调研课题资助

摘　　要：渔业品牌化是现代渔业的重要标志。渔业品牌建设是发挥衢州生态资源优势,提升衢州市渔业产业水平,促进渔业转型升级的重要途径。衢州渔业品牌建设应当以生态环境和模式为核心,突出衢州水产品的独特生态品质和内涵。本文通过分析渔业品牌建设的裨益及衢州渔业品牌建设的必要性和可行性,结合衢州渔业品牌建设的现状,提出了衢州渔业生态品牌建设的发展方略及建议。Brand building is an important symbol for modern fishery. Fishery brand construction can make full use of advantages of ecological resources, promote the fishery industry level, and it is also an important way for transformation and upgrading of fishery in Quzhou. Fishery brand construction should take the ecological environment ahd mode as the core to highlight the unique ecological quality and connotation of Quzhou aquatic products. The article puts forward the suggestions and strategy for brand construction of ecological fishery on the basis of analyzing the benefit, necessity and feasibility of ecological fishery brand building.

关 键 词：品牌建设 现代渔业 战略 生态渔业 

分 类 号：F326.405[经济管理—产业经济]