户外用品企业价值评估:UFCF模型的应用  

The Value Evaluation of Outdoor Enterprise Articles: Application of UFCF Model

作　　者：刘彩凤[1] 高丽云 

机构地区：[1]中央财经大学体育经济与管理学院,北京100081 [2]中信建投有限责任公司,北京100080

出　　处：《体育科学研究》2012年第3期4-10,共7页Sports Science Research

摘　　要：户外用品行业是一个极具发展潜力的新兴行业,但是由于技术、资金、品牌等方面的问题,我国户外用品企业的价值还未得到市场的充分认可。探路者户外用品股份有限公司是我国户外用品知名企业,利用无杠杆自由现金流折现模型(又称UFCF模型)对探路者户外用品股份有限公司的价值评估结果表明,我国户外用品企业的价值被明显低估。展开对我国户外用品企业的价值评估,提高市场对我国户外用品企业的认可度,将会对户外用品行业的发展起到巨大的促进作用。The outdoor industry in China is a new industry with great potentials. However, due to the problems as technique, capital and brand, the value of outdoor enterprise in China has not been fully recognized by market. TOREAD is the leading outdoor enterprise in China. The evaluation of TOREAD＇ s value by UFCF model indicates,the value of outdoor enterprise in China is obviously underestimated. The value evaluation of outdoor enterprise may raise market recognition of outdoor enter- prise and drive the development of outdoor industry in China.

关 键 词：户外用品 企业 价值评估 UFCF模型 

分 类 号：G80-052[文化科学—运动人体科学]