时间敏感下供应链研发决策优化研究  

Optimization research of R&D in supply chain under time-sensitive

作　　者：任娟娟[1] 朱强[2] 张玉静[1] 

机构地区：[1]陕西工业职业技术学院物流管理学院,陕西咸阳712000 [2]西安电子科技大学理学院,陕西西安710071

出　　处：《陕西理工学院学报（自然科学版）》2012年第3期73-78,共6页Journal of Shananxi University of Technology:Natural Science Edition

基　　金：国家自然科学基金资助项目(11101322)

摘　　要：一个单一零部件供应商(CS)和一个总装制造商(AM)构成一个制造供应链,双方合作研发一种处于成长期的产品,在新产品的上市时间不仅影响产品的市场需求、产品的市场价格,还影响产品的研发成本的情况下,研究供应链整体的最优响应策略,以及分散决策下供应链的协调问题。通过比较分散决策和集中决策下供应链上各企业的利润,提出了价格补贴策略,用博弈论的方法探讨了博弈均衡存在的条件,并得到了可以实现供应链Pareto改进的有效研发合作方案。最后结合一个汽车行业供应链实例进行了数值分析,进一步验证了研究结论的正确性。For the growing-period products, marketing-time not only affects demands, price, but also the cost. A manufacturing supply chain consisting of a component supplier and an assembly manufac- turer were considered. The coordination between the manufacturer and the supplier in a growing-period product R＆D was discussed. After analyzing decisions of decentralized system and centralized system re- spectively, a R＆D price subsidy strategy was proposed. Furthermore; the existence condition of game e- quilibrium was studied with game theory approach, and Pareto efficient cooperative R＆D scheme was ob- tained. At last, a numerical analysis was proposed with an application in auto industry.

关 键 词：时间敏感需求 时间敏感价格 时间敏感成本 价格补贴策略 研发协调 

分 类 号：F224[经济管理—国民经济]