基于百度搜索的西安市A级景区信息与旅游流耦合分析  

An analysis on scenic spots and tourist information flow coupling of Xi'an based on search engine Baidu

作　　者：方世巧[1] 马耀峰[1] 李天顺[1] 李君轶[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062

出　　处：《干旱区资源与环境》2012年第8期190-194,共5页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金项目(41001077);中央高校基本科研业务费专项资金项目(GK201004002);陕西师范大学研究生培养创新基金(2012CXB008)资助

摘　　要：通过百度(Baidu)搜索西安市A级景区信息,利用线性加权法对A级景区信息丰度与旅游流强度指标进行测算,构建了A级景区信息与旅游流耦合协调度模型,实证分析了"十一五"期间西安市A级景区信息与旅游流耦合协调的状况。分析发现:A级景区信息与旅游流存在着显著的相关性,两者的耦合协调度在较低等级处逐年提升,但未达到高度耦合水平;A级景区信息丰度的提高将会带动旅游流强度的增长,促进旅游业的发展。We searched the information of A-level scenic spots in Xi＇an by Baidu,a popular search engine,and muasured the abundance and tourist traffic intensity by applying linear weighting method to build the coordination model of A-level scenic tourist flow and information,and empirically analyzed the situation of A-level scenic spots in Xi＇an and tourist flow information coordination.It was found out that： There is a significant correlation between the information of A grade scenic and tourist flow;The degree of coordination at a lower level of coupling has increased year by year,but the development still do not achieve a high coupling level;Thus,the development of abundance of information in A-level scenic spot will increase may lead to the growth of tourist flow and as well as promote the development of tourism.

关 键 词：耦合 百度搜索 A级景区信息 旅游流 西安 

分 类 号：F590[经济管理—旅游管理]