新疆特色林果加工业发展现状与路径  

The Situation and Development Path of Xinjiang Characteristic Wood Fruit Processing Industry

作　　者：霍彬[1] 

机构地区：[1]新疆财经大学工商管理学院,新疆乌鲁木齐830012

出　　处：《商业经济》2012年第14期40-42,共3页Business & Economy

基　　金：教育部规划项目:新疆本土企业成长路径研究(10XJJA630001)

摘　　要：近年来,新疆特色林果产量激增,已经出现林果加工能力却与日益增加的林果产量不匹配的现象。其主要原因,一方面是缺少统一管理的大规模现代化果园生产基地,没有真正形成围绕区域优势产业和主导产品发展原料供应基地;另一方面是龙头企业偏少,品牌建设力度和市场开拓力度不足。新疆应扩大林果加工龙头企业原料基地建设规模,加大龙头企业培育力度,创新企业经营机制,大力实施品牌战略,加大企业市场营销力度,从而促进新疆特色林果加工业的发展,使资源优势转变为经济优势。In recent years, the output of characteristic wood fruit in Xinjiang has increased sharply; however, its processing competence does not go with the increasing output. On the one hand, there＇s a lack of central-control, largo-scale and modem orchard bases, a regional advantageous industry, and material supply base for leading products; on the other hand, it falls short of leading companies and the brand construction and market expansion are weak. In order to accelerate the development and turn resource advantages into economic advan- tages, Xinjiang should enlarge the scale of the material base for leading wood fi-uit processing enterprises, put more effort fostering market leaders, innovate enterprise operation systems, vigorously enforce brand strategies, and intensify largo-scale enterprise marketing strength.

关 键 词：新疆 特色林果加工业 发展现状 路径 

分 类 号：F470[经济管理—产业经济]