张家界地区旅游演艺产品创新研究——以《天门狐仙·新刘海砍樵》为例  

The Innovation of Tourist Performing Arts in Zhangjiajie: A Case Study on Tianmen Fox Fairy, Firewood Cutter Liuhai,New Version

作　　者：徐婷[1] 黄炜[1] 张婷婷[1] 

机构地区：[1]吉首大学法学与公共管理学院,湖南吉首416000

出　　处：《商业经济》2012年第14期66-68,共3页Business & Economy

基　　金：湖南省大学生研究性学习和创新性试验计划项目(JSU-CX-2011-09);吉首大学大学生研究性学习和创新性试验计划项目(JSU-CX-2011-08)

摘　　要：随着观光旅游向休闲旅游的扩展,旅游演艺产品在旅游开发中作用日益凸显。张家界地区作为一个旅游热点地区,也是旅游演艺发展的热点地区之一,目前的主要问题是旅游演艺产品的质量层次不齐。《天门狐仙》在行业竞争与发展推动下将湖湘文化加以整合、创新,推出了一台雅俗共赏的旅游演艺产品,是一个较为成功的旅游演艺产品,其发展方式对其他旅游演艺产品的发展具有较强的借鉴意义。Along with the new tourism trend from sightseeing to entertainment, tourist performing arts have played a growing important role in tourism development. Zhangjiajie area, a tourist attraction, has become the hot spot of tourist performing arts. However, the performances are of various qualifies, among which Tianmen Fox Fairy is a successful one, suiting both refined and popular tastes based on the innova- tion and integration of the Huxiang culture. As a successful development mode, it is of great importance to extend its experience to other tourist performing products.

关 键 词：张家界旅游 旅游演艺 产品创新 天门狐仙 

分 类 号：F590.7[经济管理—旅游管理]