体验经济视角下皖西乡村体验旅游发展的SWOT分析  

The SWOT analysis of the rural experience tourism development in the Wanxi under the view of the experience economy

作　　者：王祥武[1] 

机构地区：[1]安徽国际商务职业学院,合肥231131

出　　处：《经济研究导刊》2012年第17期106-108,共3页Economic Research Guide

基　　金：安徽省高校优秀青年人才基金项目(2010SQRW172);安徽省教育厅人文社科研究项目(2010KS626)

摘　　要：从体验经济角度,通过对皖西地区乡村体验旅游发展的SWOT分析发现,皖西乡村体验旅游发展不仅具有资源、生态环境、区位等优势,也有经济发展水平低、人才缺乏等劣势;既有很多发展机遇,如政策扶持、市场需求增加等,又面临着竞争日益加剧等挑战。From the perspective of experience economy through tourism development's SWOT analysis found on the investiagtion in the rural experience,West Anhui ecological environment in rural tourism development not only has the resources,experience,location,and other advantages also disadvantages such as low levels of economic development,lack of talent;lots of development opportunities,such as policy support,market demand,and facing challenges such as increased competition.

关 键 词：乡村体验旅游 皖西 SWOT分析 

分 类 号：F592.68[经济管理—旅游管理]