体育彩票信任机制的构建  

The Construction of the Trust Mechanism of Sports Lottery

作　　者：刘圣文[1] 

机构地区：[1]山东体育学院研究生部,山东济南250102

出　　处：《吉林体育学院学报》2012年第3期55-57,共3页Journal of Jilin Sport University

摘　　要：构建信任机制,是体育彩票发展的必由之路,利用文献资料、实地考察、对比分析等方法,研究了体育彩票信任机制构建的问题,提出:开展体育彩票品牌营销,提高体育彩票的品牌信任;完善体育彩票的法规体系,提高体育彩票的规范信任;优化体育彩票的管理体系,提高体育彩票的过程信任;加强体育彩票的监管体系,完善体育彩票信任机制。It is the only way for development of sports lottery to build trust mechanism.This paper using the literature,field trips,comparative analysis and other research methods to study the construction of the sports lottery trust mechanism.The paper proposed： we should carry out the brand market to improve the trust in the brand of sports lottery;we should perfect the legal system of the sports lottery to improve specification trust of the sports lottery;we should optimize the sports lottery management system to improve the process of trust of the sports lottery;we should strengthen the regulatory system for sports lottery to improve the sports lottery trust mechanism.

关 键 词：体育彩票 信任机制 构建 

分 类 号：G80[文化科学—运动人体科学]