城市品牌建构与传播视野下的城市电视新闻报道分析  

Analysis of City TV News Reports from the Perspective of City Brand Building &Communication

作　　者：郭铮[1] 

机构地区：[1]华南农业大学珠江学院艺术人文系,广州510059

出　　处：《成都理工大学学报（社会科学版）》2012年第4期13-16,共4页Journal of Chengdu University of Technology:Social Sciences

摘　　要：传媒是城市的产物,却又反哺着城市,包括城市电视媒体在内的现代传媒对城市品牌的塑造和传播发挥着重要作用。城市电视新闻报道在传播城市品牌方面,有其独特的优势:在内容上关注城市百态、营造城市氛围、倡导城市文化、突出城市特色,报道手法和叙事语言上,多采用平民化的风格,表现形式丰富。它以动态日志的功能,每天以影像的方式记录着城市里发生的一切,它是当之无愧的城市品牌影像志。但它同时也因为其固有缺陷在一定意义上削减了对城市品牌的传播和影响力。我们需要通过主题新闻策划、提升新闻品质、提升媒体形象等举措在一定意义上提高城市品牌的传播效果。The city media is the product of city, and it also feed back the city,modern media ,include the city TV news, plays an important role in city brand building and spreading. City television news focuses on the city life, create the city life city atmosphere, advocate city culture, highlight the city characteristic. It usually uses more populist style ,so is close to peple＇s life,and so on. But it also has its inherent flaws, which weaken the communication influence of city brand in some sence. Through the theme of news planning, news quality improving, enhancing the image of news media, the city brand communica-tion effects can be promoted in some sense.

关 键 词：城市电视新闻 城市品牌建构 传播 

分 类 号：G229.23[文化科学]