模糊综合评价下的鲜活农产品配送绩效评价  

Performance evaluation of distribution of fresh agricultural products in the fuzzy comprehensive evaluation

作　　者：郑建茹[1] 

机构地区：[1]保定学院,河北保定071000

出　　处：《湖南农机（学术版）》2012年第2期138-139,共2页Hunnan Agricultural Machinery

摘　　要：由于鲜活农产品不同于其它产品,因此对其绩效评价也就有别于其它产品,文章通过构建三级指标体系,应用模糊综合评价方法,结合群组层次制定各因素权重设计了一套关于农产品配送绩效评价的模型。通过对案例结果客观分析,为物流中心鲜活农产配送提供了改进思路和方法。Fresh agricultural products different from other products,so its performance evaluation also different from other products through a system of three indicators,the application of fuzzy comprehensive evaluation method,combined with the group level to develop the factor weights designed a set ofdistribution of agricultural products performance evaluation model.Objective analysis of the case results for the production and distribution logistics center fresh agricultural improvement ideas and methods.

关 键 词：鲜活农产品 物流配送 配送绩效 模糊综合评判 

分 类 号：F304.3[经济管理—产业经济]