基于AHP/DEA模型的旅游上市公司经营绩效评价  

Operational effectiveness of listed tourism companies based on AHP/DEA model

作　　者：王艳[1] 毛端谦[2] 危曼华[1] 

机构地区：[1]江西师范大学历史文化与旅游学院 [2]江西师范大学

出　　处：《旅游研究》2012年第2期35-39,共5页Tourism Research

基　　金：江西省社会科学规划研究项目(08YJ54;10YJ90)

摘　　要：旅游业,21世纪的朝阳产业,在国民经济发展中的经济作用日益显现。而旅游上市公司,作为旅游企业中的佼佼者,对旅游业发展的影响极为深远。在旅游上市公司的相关研究中,公司绩效评价是十分重要的内容。文章选取我国16家旅游上市公司为研究对象,以2009年经营数据为基础,运用AHP/DEA模型,对旅游上市公司的经营绩效进行评价,最后得到16家旅游上市公司的经营绩效全排序,并由此对各类型旅游上市公司的经营绩效进行差异化分析。Tourist industry is a promising industry in the 21 century, and its economic role appears increasingly in the na- tional economic development, while listed tourism companies, as the champions in tourist industry, have a profoand impact on the tourism development. In the relevoant study of listed tourism companies, the companies＇ operational effectiveness is an im- partant content. In this paper, we evaluate the operational effectiveness of 16 listed tourism companies by using AHP/DEA model which based on the operational data in 2009, we get the operational effectiveness ordering of the companies, and we analysis the difference of effectiveness between different categories of listed tourism companies.

关 键 词：AHP/DEA模型 旅游上市公司 绩效评价 

分 类 号：F224[经济管理—国民经济] F592.6F832.51