体育强国建设视角下体育品牌创建研究  

An Important Element in Creating Sports Brand under the Perspective of Sports Power

作　　者：王铮[1] 

机构地区：[1]深圳大学体育部,广东深圳518060

出　　处：《成都体育学院学报》2012年第6期26-29,共4页Journal of Chengdu Sport University

摘　　要：通过分析体育品牌与体育强国的内涵、外延,认为体育品牌是体育强国的一个重要标志,并据此提出了体育强国建设视角下的体育品牌建设思路:创建体育用品品牌,做大做强体育用品业;创建体育赛事品牌,打造世界知名体育赛事;创建职业体育俱乐部品牌,提高俱乐部竞争力;创建体育经纪品牌,大力发展体育中介业;创建体育明星品牌,打造世界级体育明星;创建城市体育品牌,提升城市的知名度。Based on the analysis of the connotation and extension of sports brand and sports power, the paper believes that sports brand is an important sign of a sports power and accordingly suggests the construction path of sports brand under the perspective of a sports power. We should create our own sports brands, strengthen our sports goods in- dustry, create sports competition brands and world famous sports competitions. We should also establish the brands of professional sports clubs and enhance their competiveness, create the brands of sports brokerage and develop sports in- termediate industry, create the brand of sports stars and produce world sports stars, create the brand of city sports and enhance the popularity of the city.

关 键 词：品牌 强国 体育品牌 体育强国 

分 类 号：G80-05[文化科学—运动人体科学]