《人民日报》中私营企业主形象变迁研究  

The Changing Image of Private Businessman in People's Daily from 1949 to 2009

作　　者：柳珊[1] 

机构地区：[1]同济大学设计与艺术学院,上海200092

出　　处：《同济大学学报（社会科学版）》2012年第3期55-62,共8页Journal of Tongji University:Social Science Edition

摘　　要：传播媒介与社会身份之间存在着相互建构关系,不同社会阶层的身份形象在很大程度上是由传播媒介来呈现、形塑并为普通大众所接受的。本研究通过分析1949至2009年《人民日报》对私营企业主的报道,归纳并揭示了该阶层在中国主流媒体上从"奸商"到"民营企业家"的形象变迁过程,并指出中国传统主流媒体对私营企业家的报道在整体上以负面为主,私营企业家阶层缺乏自身的主体性。同时,通过分析这一形象变迁过程,探讨了媒介话语实践、政策实践与社会实践之间的动态关系。There is an inter-constructive relationship between the media and social identity, and the image of identity of different social classes is, to a great extent, represented, shaped, and recognized through media. This research is focused on the news reports covering private owners by the People＇s Daily from 1949 to 2009. By analyzing the texts, the thesis summarizes such a process of how the image of this class changed from Profiteer to Entrepreneur. The author also points out that the state- run media tend to show the audiences a negative social image of the private owners who themselves lack their subjectivity. Finally, the thesis discusses the dynamic relationships of media discourse practice, policy practice and social practice by examining the media presentation of this class during the past 60 years.

关 键 词：《人民日报》 私营企业主 形象变迁 

分 类 号：G206[文化科学—传播学]