计划行为理论视角下农户土地流转意愿分析——基于江苏省3市15村303户的调查数据  

Willingness of farmland transfer from the perspective of the theory of planned behavior:Based on the data of 303 households in Jiangsu

作　　者：殷志扬[1,2] 程培堽[1] 王艳[2] 袁小慧[2,3] 

机构地区：[1]苏州农业职业技术学院经济管理学院,江苏苏州215008 [2]南京农业大学经济管理学院,江苏南京210095 [3]江苏省行政学院经济社会发展研究所,江苏南京210013

出　　处：《湖南农业大学学报（社会科学版）》2012年第3期1-7,共7页Journal of Hunan Agricultural University(Social Sciences)

基　　金：国家自然科学基金项目(71103087);江苏省哲学社会科学联合会应用研究基金项目(11SB-073);江苏省教育厅高校哲学社会科学研究基金项目(2010SJB630058)

摘　　要：基于计划行为理论,从农户对土地流转行为的态度、主观规范和感知行为控制三个方面,选取14个题项,构建了影响农户土地流转意愿的理论模型。以江苏省苏州、南通和盐城3个市15个自然村303户农户的调查数据作为样本,利用结构方程模型对影响农户土地流转意愿的因素进行了实证分析。研究表明:采用计划行为理论能够较好地解释农户土地流转意愿;农户土地流转行为态度的形成更多的是基于对自己收益情况的判断;农户在进行土地流转决策时,更多地是参考农村土地流转先行者的意见、家人的意见和村里德高望重的人的建议;农户对土地政策了解的程度决定其对土地流转这一行为的控制力。Basing on theory of planned behavior, choosing 14 items which are included in three aspects： farmer＇s attitude towards farmland transfer, subjective norms and perceived behavior control, this paper constructs the theoretical model of the formation of farmer＇s willingness to the farmland transfer. Selecting the survey data of 303 farmers in 15 villages in Suzhou, Nantong and Yaneheng in Jiangsu province as samples, using structural equation model, this paper conducts the empirical analysis of the factors that affects farmer＇s willingness to farmland transfer. The results show that, firstly, using the theory of planned behavior can efficiently explain farmer＇s willingness to farmland transfer; secondly, farmers＇ attitude towards farmland transfer is mostly based on the judgment of their own benefit; thirdly, when farmers make a decision about the farmland transfer, they will consider the suggestion of forerunner of the rural land circulation, the view of the family and the proposal of the villager who has high prestige; lastly, the depth of understanding of the land policy will decide the control degree over the behavior of farmland transfer.

关 键 词：计划行为理论 农户 土地流转 意愿 影响因素 

分 类 号：F301.3[经济管理—产业经济]