漂绿及其法律规制  

Greenwash and Its Legal Regulation

作　　者：解铭[1] 

机构地区：[1]武汉大学法学院,湖北武汉430072

出　　处：《新疆大学学报（哲学社会科学版）》2012年第2期58-62,共5页Journal of Xinjiang University(Philosophy and Social Sciences)

摘　　要：由于公众自身采取更加环保的生活方式和消费方式,迫使企业采用漂绿行为对产品和服务进行虚假宣传以迎合公众对于环境保护的期望,而政府立法、监管和治理的缺位导致漂绿产生。从绿色营销、政府责任和企业、NGO的环境社会责任等方面健全我国的法律法规,对漂绿行为进行必要的规制是解决问题的主要途径之一。As the public take a more environmental lifestyle and consumption pattern, enterprises have to make false publicity on their products and services by using greenwash to satisfy the public expectations on environmental protection. However, the absence of legislation and governance leads to the emergence of greenwash practices in China. To solve the problem, perfecting legal regulations from the aspects of green marketing, government responsibility and social responsibility of the enterprise and NGO is the major way out.

关 键 词：漂绿 虚假宣传 法律规制 

分 类 号：D922.68[政治法律—环境与资源保护法学]