龙狮运动市场化运营现状调查研究  

Investigation and Study of Current Marketization Operation Situation of Chinese Dragon and Lion Dance

作　　者：张伟伟[1] 李晓鸣[1] 林劲杨[1] 

机构地区：[1]中南大学体育教研部,湖南长沙410083

出　　处：《搏击（武术科学）》2012年第6期88-90,121,共4页Wushu Science

摘　　要：文章运用文献资料法、专家访谈法、调查法、数理统计、归纳演绎法等研究方法,对龙狮运动发展的现状和影响因素,以及龙狮运动协会的发展趋势进行长远规划与对策研究。就龙狮运动目前发展而言,政府的重视、群众的参与、社会的支持、赛事活动的频繁举办并逐渐增加的局面已经形成,成为带动全国龙狮运动发展的龙头和杠杆,为龙狮运动的推广和发展发挥了积极的作用。With the methodd of literature, expert interview, survey, mathematical statistics, induction and deduction and other research methods, the paper studies the current conditions and the influencing factor of Chinese dragon and lion dance, the long-term planning and countermeasures of Chinese dragon and lion dance Association＇s development trend. On the current conditions of Chinese dragon and lion dance, attention of the government, public participation, social support, frequent events and activities organized, all these gradually increase have taken shape, they became drive national dragon lion movement development leader and lever, and play a positive role for the promotion and development of Chinese dragon and lion dance.

关 键 词：龙狮运动 龙狮协会 发展现状 运行情况 机遇挑战 

分 类 号：G85[文化科学—民族体育]