中医医院形象设计与管理探讨  

Modern Designs in TCM Hospitals

作　　者：李宇明 

机构地区：[1]江门市五邑中医院,江门市529000

出　　处：《中国医院管理》2000年第5期37-38,共2页Chinese Hospital Management

摘　　要：介绍了医院形象设计的概念和重要意义,医院形象设计的内容及组成要素。从中医医院经营理念、行为活动规范、视觉传达设计三方面探讨了中医医院形象管理的实施方法。Traditional Chinese Medicing (TCM) at the present stage of development may be considered to possess combined traditional and modern styles in a number of dimenstions : an holistic approach in which health services are inclusive of clinical sciences and broader health education on motive effects of sapirations, ideas, cultural activities; promoting healthy behaviour and life styles that lower disease risk, improve well - being, facilitate healing; training of health professionals in skills and attitudes such as flexibility of perspective, non - dogmatism, values, critical thinking, for these points to complement a more rational use of hard scientific concepts; an understanding that successful application of healing arts are not an arrival, but exploration, research, progression; participation of staff, workers, clients in hospital services' evaluation, progress, development, and benefits in ways of cooperation and partnership.

关 键 词：医院形象 形象设计 形象管理 中医院 

分 类 号：R197.5[医药卫生—卫生事业管理]