A Study on Chinese Advertising Language from Perspective of Culture  

作　　者：黄佳丽[1] 

机构地区：[1]广州大学华软软件学院外语系,广州从化510990

出　　处：《读与写（教育教学刊）》2012年第4期1-2,共2页Read and Write

摘　　要：Advertising penetrated every corner of our lives.Its purpose is to encourage people to take actions.Besides,it represents culture to the world.In this article a study was made on Chinese advertising language to see how culture influence language as well as how language reflect culture.Advertising penetrated every corner of our lives. Its purpose is to encourage people to take actions. Besides, it represents culture to the world. In this article a study was made on Chinese advertising language to see how culture influence language as well as how language reflect culture.

关 键 词：ADVERTISING CULTURE ADVERTISING LANGUAGE LANGUAGE 

分 类 号：H319.5[语言文字—英语]