贵州民族体育产业品牌研究——基于内部休闲娱乐体育的视角  

A Study of the Minority Sports Industry Brand of Guizhou:Based on the Intramural-Recreational Sport

作　　者：张迪功[1] 马赞甫[1] 

机构地区：[1]贵州财经大学,贵州贵阳550004

出　　处：《贵州民族研究》2012年第3期152-156,共5页Guizhou Ethnic Studies

基　　金：贵州省软科学基金项目(黔科合体R字[2011]LKC2006号)的资助

摘　　要：从体育活动构成要素来看,少数民族体育具有内部休闲娱乐体育基本特征,该种特征决定了少数民族体育与其他类型体育之间的互补关系,并由此促成了贵州省少数民族体育的发展机遇。在市场经济环境下,面向休闲娱乐体育市场需求,塑造少数民族体育品牌,促使内部体育外部化,是贵州省少数民族体育发展的有效途径。According to sports elements, minority sports have the basic characteristics of intramural-recreational sport. Such characteristics make minority sports and other types of sports complementary to each other, which contributes to the development of minority sports of Guizhou Province. In the market economy, meeting market demand for recreational sport, shaping the national minority sports brand and transforming intramural-recreational sport into extramural sport are the effective ways for the development of minority sports of Guizhou Province.

关 键 词：贵州省 少数民族体育 内部休闲娱乐体育 品牌战略 

分 类 号：G812.47[文化科学—体育学]