我国体育运动的商业价值研究——以网球运动为例  

Research on Commercial Value of Sports:Taking Tennis as Example

作　　者：闫亚新[1] 

机构地区：[1]西安医学院体育部,西安710021

出　　处：《价值工程》2012年第21期322-323,共2页Value Engineering

摘　　要：随着网球运动的发展,网球运动的商业价值渐渐的体现了出来。任何一项运动商业化的发展道路,必定是有此项运动内在和外在的东西决定的,本文通过文献资料法、专家访谈法、问卷调查法,揭示出网球运动商业价值存在的内在因素以及网球运动存在的商业价值。With the development of tennis, the commercial value of tennis is gradually manifested. The commercialization development road of any sport must be determined by the internal and external things of the sport. This article, through the literature material law, the expert interview law, questionnaire investigation method, reveals the inherent factors affecting tennis commercial value as well as the commercial value of tennis.

关 键 词：网球运动 商业价值 

分 类 号：G80[文化科学—运动人体科学]