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作 者:姜鹏[1]
出 处:《科学.经济.社会》2012年第2期173-176,共4页Science Economy Society
摘 要:西部现代化有赖于西部人的现代化,而其终极价值目标也是为了实现西部人的现代化。大众媒介在社会发展过程中扮演了"促进器"的角色,尤其是在促使人向现代化转型方面。要发挥西部媒介的"促进器"功能,需要西部新闻媒体自身的现代化转型,在此过程中,新闻人的现代性提升是尤为关键的因素。基于现代化理论行为学派的视角,文章着力探讨如何实现西部新闻事业现代化、更好地为西部发展服务这一问题。The modernization of western China depends on the modernization of western people, and its ultimate valuable goal is to achieve the modernization of western people. Mass media play a role of "promotion device" in social development process, especially in promoting people towards modern transformation. To play such role well, the western news media need to modernize themselves first. It is the most critical factor to enhance western journalists" modernity in this process. Based on the perspective of behavioral modernization theory, the article focuses on how to achieve the modernization of western China journalism to get a better service for western development.
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