南疆体育旅游市场竞争态势及可持续发展策略  

The Competition Status of the Sports Tourist Market and the Sustainable Development Tactics in South Xinjiang

作　　者：隋红[1] 

机构地区：[1]喀什师范学院体育系,新疆喀什844008

出　　处：《喀什师范学院学报》2012年第3期60-64,共5页Journal of Kashgar Teachers College

基　　金：2011年教育部人文社科研究项目(新疆项目)"南疆体育旅游市场运作机制及发展对策研究"阶段性成果(11XJJCZH002)

摘　　要：运用波士顿矩阵理论模型,将南疆体育旅游客源地、目的地、体育资源、体育项目、国外游客市场分别划分为问题市场、明星市场、瘦狗市场、金牛市场,分析各自特征及对应的发展策略;并针对南疆体育旅游市场尚处于旅游业发展初级阶段的现状,提出了"南疆四地州应认清自己在新疆旅游业发展中的地位和未来体育旅游市场的发展方向,加快培养问题市场使之发展成为明星市场,同时重视瘦狗市场的发展,使四地州体育旅游产业之间相互带动和承接"的发展战略.只有这样才能实现南疆体育旅游市场的可持续性发展.Using the Boston matrix theory models, we classified tourist source countries,destination, sports resources,individual sports into foreign tourists market,question marks market, stars market,cash cows market,dogs market,analyzed their characteristics and the corresponding development strategy. Based on an immature status of sports tourism development in South Xinjiang the development strategies have been proposed：South Xinjiang should orientate itself in Xinjiang tourist development and the trend of tourism development,accelerate to foster question marks market and develop into stars market,pay great attention to dogs market,mutually facilitate and promote the development of the sports tourist industry in four areas. Only so can sustainable development of the sports tourist in South Xinjiang be realized.

关 键 词：南疆 体育旅游 市场竞争态 

分 类 号：G80-05[文化科学—运动人体科学]