针对特殊人群的情感化包装设计方法研究  

Research on Emotional Packaging Method Design According to Special People

作　　者：王安霞 尉欣欣 

机构地区：[1]江南大学,无锡214122

出　　处：《包装工程》2012年第14期1-4,19,共5页Packaging Engineering

基　　金：2011年度江苏省社会科学基金项目(11CSJ002)

摘　　要：以特殊人群为受众目标,分析了特殊人群的行为方式和情感诉求,并以人性化和情感化设计为理论基础,通过对情感化包装的定义内涵、表现方式的分析,从而论述了情感化包装的设计特征,总结出了适合特殊人群的包装设计方向和原则,提出了具有可行性的理论依据。通过对理论和案例的研究,说明了包装设计对特殊人群的关爱。Taking the special people as target audience, it analyzed the behaviors and mood requirement of special people, based on the humanized design and emotional design. Through analysis of the definition and expression of emotional packaging, it discussed the design characteristics of emotional packaging, summarized the packaging design direction and principle suitable for special people, and proposed the feasible theoretical basis. Then by the research between theory and reality, it illustrated the importance of emotional packaging design for special people.

关 键 词：特殊人群 包装设计 情感化设计方法 

分 类 号：J524.2[艺术—艺术设计]