析网购商品包装设计的新诉求  

New Demand of the Packaging Design for Onling Shopping

作　　者：吴兆奇[1] 袁超[1] 

机构地区：[1]北京理工大学珠海学院,珠海519085

出　　处：《包装工程》2012年第14期84-86,共3页Packaging Engineering

摘　　要：分析了当前网络购物形势及网购商品包装设计的现状,针对网络消费群体对商品本身的消费心理分析及对包装设计的需求分析,并结合物流对网购商品包装设计的要求,进而从丰富网购商品包装设计的视觉元素,忌过度包装、提倡绿色包装,适于网购的功能性包装设计及彰显人文关怀的包装设计4个方面来论述网购商品包装设计的新诉求。It analyzed the current online shopping situation and the status of online shopping goods packaging design, consumer psychology analysis of the commodity itself, and packaging design needs analysis, combined with the logistics of net purchases of goods packaging design requirements for the network of consumer groups, and thusnetwork share from the rich visual elements of packaging design, to avoid excessive packaging, promote green packaging, suitable for online shopping functionality of packaging design and discuss online shopping new demands for goods packaging design highlight four aspects of the packaging design of humane care.

关 键 词：网络购物 网络商品 包装设计 诉求 

分 类 号：TB482[一般工业技术—包装工程]