青岛温泉旅游发展模式研究  

The Study on the Development Mode of Hot Spring Tourism in Qingdao

作　　者：李文雯[1] 方百寿[1] 

机构地区：[1]中国海洋大学管理学院,山东青岛266100

出　　处：《青岛职业技术学院学报》2012年第3期14-18,共5页Journal of Qingdao Technical College

摘　　要：温泉旅游以其自然性的本质特征,成为休闲时代背景下人们旅游的主要选择对象之一。面对日益扩大的旅游需求,温泉旅游迅速升温。青岛市温泉旅游尚处于不断发展阶段,还存在着诸如资源利用率低、文化内涵缺失等亟待解决的问题。青岛市在结合自身实际状况的前提下,充分借鉴国内外著名温泉度假地的发展经验,尝试发展以度假疗养模式为主,文化体验、会展商务和生态游乐模式为辅的温泉旅游形式,以实现资源价值最大化。With its natural quality,hot spring tourism becomes one of the main choices of leisure activities. Facing the growing tourism demand, hot spring tourism has been developing rapidly. How- ever, there are some problems that need to be solved when developing hot spring tourism in Qingdao such as the low utilization rate and shortage of cultural connotation. According to its own reality, u- sing the experiences of domestic and foreign famous hot spring resorts, Qingdao could try to develop the hot spring tourism centered on holiday resorts, and supplemented by such ecotourism as cultural experience, exhibition and business, in order to maximize the resource value.

关 键 词：温泉旅游 温泉旅游模式 文化体验 

分 类 号：F592.6[经济管理—旅游管理]