用文化构建旅游节庆活动  

Constructing Tourism Celebration Days by Culture

作　　者：刘荆洪[1] 

机构地区：[1]海口经济学院人文与经济研究院,海南海口571127

出　　处：《海口经济学院学报》2012年第1期6-9,共4页

摘　　要：冠之以“旅游”的节庆多产生于改革开放之后。传统的节庆活动，作为一种资源为发展旅游所利用。为促进旅游发展。各地依托特色资源又创造出新的旅游节庆活动。针对旅游节庆活动存在的问题。可以用文化构建旅游节庆活动。一是旅游节庆文化需要注重理性，二是旅游节庆文化需要注重传承，三是旅游节庆文化需要注重效益，四是旅游节庆文化需要注重群众，五是旅游节庆文化需要注重规划。Festivals that are called ＂Celebration Days＂ mainly origin after the reform and opening-up policy. As a resource, traditional celebrations serve for tourism. And in order to de- velop tourism, many regions create new Tourism Celebration Days according to their own char- acteristics. We can construct tourism celebration days by culture in consideration to problems about Celebration Days. The first point is that tourism culture celebration days must accord to ra- tional reasons. Secondly, tourism culture celebration days can＇t ignore the importance of inheri- tance. Thirdly, tourism culture celebration days should take profit into account. Moreover, these days should care about the masses. At last, an all-sided program is necessary to tourism culture celebration days.

关 键 词：旅游 节庆 文化 构建 

分 类 号：F592.766[经济管理—旅游管理]