海南开发探险旅游的思路与举措  

The Guideline and Practice of Exploration Tourism in Hainan

作　　者：周义龙[1] 

机构地区：[1]海口经济学院旅游学院,海南海口571127

出　　处：《海口经济学院学报》2012年第1期10-13,20,共5页

摘　　要：海南特殊的气候条件和独特的地理位置形成丰富而独特的探险旅游资源，发展探险旅游得天独厚。优势显著。海南适宜发展的探险旅游形式主要有：热带雨林探险游，热带海岛探险游，滨海沙漠探险游，岩熔地质探险游，娱乐运动探险游。但在当前，海南发展探险旅游还存在许多方面的问题。主要表现在客源不足、设施不全、品牌不响、服务不周、管理不善、人才不济、营销不力等这些方面。因此，海南发展探险旅游需要充分发挥政府的主导作用，加强探险旅游安全保障的制度建设。加大探险旅游的宣传和促销力度。加强探险旅游的产品开发和线路设计，加强对探险旅游者的教育和培训，加强对资源和生态环境的保护等。The unique climate and location of Hainan Island form plentiful and unique ex- ploration tourism resources, which make much advantage for this kind of tourism. There are sev- eral primary forms of exploration： tropical rain forest exploration travel, tropical island exploration travel, seaside desert exploration travel, Karst landforms exploration travel and entertainment sports exploration travel. But at present, there exist many problems with exploration travel in Hainan. They mainly include the lack of resource of tourist and infrastructure, unknown tourism brand, non-comprehensive service, bad management, lack of the skillful professional and weak marketing and so on. So we should take full advantage of government managing tourism re- sources. To accomplish this, we can reinforce regulation construction of tourism securi marketing level and development and route exploration of tourism product, of exploration tourist and enhance the protection of eco-environment.

关 键 词：海南 探险旅游 开发 

分 类 号：F592.766[经济管理—旅游管理]