基于LBSNS的社交传播模式及其前景分析  

The Communication Mode based on LBSNS and Its Future

作　　者：杜立婷[1,2] 

机构地区：[1]天津工业大学人文与法学院 [2]南开大学商学院

出　　处：《理论与现代化》2012年第4期108-114,共7页Theory and Modernization

摘　　要：移位服务(LBS)与社交网站(SNS)的结合实现了"位置"与"社交"的交集,不仅能够为用户提供更加个性化服务和体验,同时也为社交网络的未来运营模式提供新的思路。本文基于移位服务(LBS)网站和网络社交服务(SNS)网站各自的发展状况,对移动社交网络服务(LBSNS)的传播模式和传播功能进行详细分析,并利用传播学原理探究LBSNS模式在传播过程中的特点,以期为LBSNS未来传播模式及其商业价值的开发提供有益借鉴。The development of Location Based Service has recently blazed a new field of network communication. The evidence is that Fousquarecom becomes a fashion website all around the world and the LBS websites like Jiepang.com and digu.com also become more and more popular in China. Based on the tremendous potential and commercial value of LBS, the combination of LBS and SNS makes the integration of ＂location＂ and ＂social communication＂ into reality. It provides not only the users higher-quality service but also a new way for the future trend of social networking website. This essay attempts to characterize the communication mode of LBSNS based on the current status of LBS and SNS. The advantages and disadvantages of this new mode are also systematically analyzed according to the basic communication theories. It aims to provide some suggestions for the future development and potential commercial value of LBSNS.

关 键 词：LBSNS 传播特征 社交网络 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]