医药企业信誉失范的原因及对策  

The causes and countermeasures of the pharmaceutical companies’ credibility anomie

作　　者：周军[1] 

机构地区：[1]浙江医药高等专科学校,宁波315100

出　　处：《上海医药》2012年第7期31-33,共3页Shanghai Medical & Pharmaceutical Journal

基　　金：浙江省教育厅科研项目<医药企业信誉危机及对策研究>的阶段性研究成果;项目编号Y201122632

摘　　要：医药企业遭遇信誉危机的主要原因是医药企业缺少社会责任意识和信誉管理意识。提升医药企业信誉管理水平,建立医药企业信誉承诺制和医药企业违法通报机制,强化政府监管职能是遏制医药企业信誉危机的重要举措。The pharmaceutical companies suffered credibility crisis. The main reason is that such companies lack a sense of social responsibility and the awareness of reputation management. It is essential to enhance the credibility of the pharmaceutical companies, establish the credibility commitment system and illegal notification mechanism, and strengthen the government＇s regulatory functions, so as to curb the credibility crisis of pharmaceutical companies.

关 键 词：医药企业 信誉危机 原因 对策 

分 类 号：F426.72[经济管理—产业经济]