球员成本与俱乐部经营收入的关系——基于NBA(2001-2010)赛季的实证研究  

The Relation between Players' Cost and Operating Income ——An Empirical Research Based on Data from 2001 to 2010 Season in NBA

作　　者：田世昌[1] 李朝晖[2] 

机构地区：[1]云南师范大学体育学院,云南昆明650500 [2]乐山师范学院体育系,四川乐山614004

出　　处：《成都体育学院学报》2012年第7期21-25,共5页Journal of Chengdu Sport University

摘　　要：基于利润最大化理论,采用截面数据、时间序列数据和混合数据,对NBA俱乐部的球员成本与经营收入的关系进行回归分析。研究结果显示,NBA球员成本与俱乐部经营收入整体上存在显著的负相关关系,NBA球员成本与俱乐部经营收入呈显著正相关关系的研究假设不成立,NBA球员成本投入已成为影响其俱乐部经营收入的负面因素。Based on the theory of profit maximization, the relation between players＇ cost and operating income in NBA clubs is analyzed with the regression model by using the cross - sectional data, time series data and pool data. The result shows that there exists a significant negative correlation between players＇cost and operating income of NBA clubs, the research hypothesis is not true that there exists a significant positive correlation between players＇ cost and operating income in NBA clubs, players＇ cost has already become the negative factor which influences the operating income of clubs.

关 键 词：NBA俱乐部 常规赛 球员成本 经营收入 利润最大化 

分 类 号：G841[文化科学—体育训练]