基于博弈论的体育行政奖励机制失衡现象研究  

Unbalanced Sports Administrative Reward System on Basis of Game Theory

作　　者：王骞[1] 甘露莹[1] 汪婧[1] 

机构地区：[1]武汉体育学院研究生部,湖北武汉430079

出　　处：《体育成人教育学刊》2012年第3期33-34,共2页Journal of Sports Adult Education

摘　　要：随着体育市场化体育产业的发展要求体育行政奖励机制给与更多的投入与引导。在资源有限的背景下,体育事业与体育产业行政奖励之间出现了利益冲突,并由此出现发展失衡现象。通过构建博弈模型探究体育行政奖励机制内部的博弈困境,在此基础上对体育事业与体育产业的博弈困境进行溯因分析,并提出了对策与建议。With the development of sports market, it requires more investment and guide to the sports administrative re- ward system. Due to the limited resources, conflicts occur between sports industry and sports administrative reward. The paper constructs the game model to analyses the problems of the sports administrative reward system and the causes. The paper also proposes countermeasures.

关 键 词：体育行政 奖励机制 体育产业 体育事业 博弈论 

分 类 号：G80-05[文化科学—运动人体科学]