中国蔬菜电子商务发展的问题及对策  

Problems and Countermeasures of Vegetables E-Commerce Development

作　　者：李优柱[1,2] 杨珊珊[3] 

机构地区：[1]华中农业大学经济管理学院,武汉430070 [2]湖北农村发展研究中心,武汉430070 [3]武汉东湖学院,武汉430212

出　　处：《湖北农业科学》2012年第13期2895-2898,共4页Hubei Agricultural Sciences

基　　金：中央高校基本科研业务费专项资金资助项目(2012ZYTS011);国家大宗蔬菜产业体系项目(NYCYTX-35)

摘　　要：中国既是蔬菜生产大国,亦是消费大国。蔬菜具有地域性、季节性、消费普遍性、销售时效性等众多复杂特征。近年来蔬菜价格波动剧烈,流通参与环节多,导致到消费者手中时价格偏高。学术界对农产品电子商务研究较多,但对蔬菜这一特殊农产品的电子商务研究则较少。提出了用电子商务解决中国蔬菜流通中的问题的方法,分析了中国蔬菜电子商务的现状以及制约其发展的原因,对蔬菜电子商务的发展提出了相应的对策。China is not only the targest vegetables producer, but also a big consuming country. Vegetables have many fea- tures, such as regional feature, seasonal feature, general consumer, and the timeliness of sales. In recent years, volatile prices and too many links in the circulation of vegetables lead to higher purchase price. Agricultural e-commerce has been widely studied in academia. However, there were a few studies on vegetable e-commerce, the special agricultural products. To use to solve problems in the circulation of vegetables in China was proposed, the status of vegetables e-com- merce and factors of restricting its development were analyzed, and the development strategies of vegetables e-commerce were proposed.

关 键 词：蔬菜 电子商务 电子交易市场 

分 类 号：F259.22[经济管理—国民经济]