沙棘产品突围及创新路径的分析与展望  

Analysis and Prospect on Breakthrough and Innovation Routes of Exploited Seabuckthorn Products

作　　者：张军 

机构地区：[1]黑龙江省今帝酒业有限公司产品研发中心,黑龙江绥棱152200

出　　处：《国际沙棘研究与开发》2012年第2期33-37,共5页

摘　　要：改变沙棘产品"两多、一少"(常规产品多,低劣产品多,附加值高产品少)局面,实现突围与创新,主要路径是制定系统的产品研发战略,实施持续优化的产品方案;加大研发投入,提高新产品入市标准;建设产学研合作平台,提高研发的含金量;准确的产品定位与标准化;提高产品的附加值为市场切入点;突破传统,强化沙棘"药食两用"功效,实现品种与市场创新;强化产品形象设计;打造品牌,拓展国际市场。To change the ＂ two excessive and one lack＂ situation for seabuckthorn products, and realize the breakthrough and innovation. The main routes are to set down the system of products development strategy, implement the continuous and optimizing product scheme, increase investment for products research and development, improve new product standard to entry markets, construct coop- eration platform among industries and universities and institutes, enhance the quality of research and development, position accurately and standardize the products, increase the added value of the prod- ucts. Breaking through traditional concepts, intensify the edible and medical functions of seabuck- thorn, come true the innovation of varieties and markets, strengthen product image design, create fa- mous brands for expanding international markets.

关 键 词：沙棘产品 突围 创新 路径 

分 类 号：S793.607[农业科学—林木遗传育种]