基于需求转移存在的衰退期产品赊销决策优化模型研究  

Optimal Model of Account Sale of Products in Declining Period of Life Cycle Based on the Demand Shifting

作　　者：孙庆文[1] 栾晓慧[1] 槐柳[1] 

机构地区：[1]河北经贸大学工商管理学院

出　　处：《管理学报》2012年第8期1190-1195,共6页Chinese Journal of Management

基　　金：河北省教育厅社科研究2010年度基金资助项目(SD2010005);2011年度河北省科学技术研究与发展计划资助项目(114072170D)

摘　　要：在考虑企业赊销过程中赊销对现销的冲击与现销对赊销的需求转移的情况下,结合衰退期产品现销与赊销的特征,运用产品生命周期和动态规划理论,以现销、赊销总收益最大为目标建立衰退期产品赊销决策优化模型,求解出赊销的最优推出时间,并进一步得到赊销的最优推出时间与企业制定的赊销信用政策的关系,从而确定最佳的赊销信用政策,为企业制定合理、经济的赊销信用政策提供了依据。Considering the impact of account sale on cash sale in the process of account sale of en- terprises, the demand shifting of cash sale because of account sale, and the cash sale and account sale characteristics in the declining period of products and applying the theories of product life cycle （PLC） and the dynamic programming, this paper sets up the optimal model of decision making in the decli- ning period of life and makes out the optimal starting time with the purpose of maximizing the total profit of cash sale and account sale,. Then it determines the best credit policy by exploring the rela- tion between the optimal starting time of account sale and enterprise making the credit policy. The pa- per provides certain proof for enterprises to make reasonable and economical credit policies.

关 键 词：衰退期产品 赊销 需求转移 决策优化模型 

分 类 号：C93[经济管理—管理学] F272.3