微博助推图书馆公关形象塑造探析——关于“为农民工网购火车票事件”的思考  

Discussion on Building the Public Relation Image of Libraries with Microblog——Thoughts of the Event of Purchasing Train Tickets for Peasant Workers Online

作　　者：刘静[1] 

机构地区：[1]河南师范大学图书馆,河南新乡453002

出　　处：《图书馆建设》2012年第7期41-44,共4页Library Development

基　　金：2010年度河南省社会科学界联合会;河南省经济学团体联合会调研课题"图书馆公众形象的构建--基于对互联网门户网站的调查"的研究成果之一;项目编号:SKL-2012-729

摘　　要：微博关注最新的社会热点问题,以其传输信息快、互动性强、允许自由评论等特点成为信息传播的新途径。图书馆"为农民工网购火车票事件"始于微博,对图书馆的公关形象塑造具有正面宣传效应。图书馆公关形象的整体运作要依靠微博等网络媒体,同时图书馆应积极与传统媒体合作,抓住宣传机遇,为图书馆事业的生存与发展谋求更为广阔的空间。The microblog keeps a watchful eye on hotspots of the society, the microblog has characteristics of spreading information fast, strong interactivity and allowing users commenting freely, and has become the new way of the information dissemination. The event of phasing train tickets for peasant workers online starts from microblog, and has positive effects on building the public relation image of libraries. The overall operation of the public relation image of libraries should depend on the network media（such as the microblog）, at the same time, libraries should cooperate with traditional media positively, seize the opportunity of the publicity, and seek a broader space for the survival and development of librarianship.

关 键 词：图书馆公关形象 公关形象塑造 微博 为农民工网购火车票事件 

分 类 号：G252.1[文化科学—图书馆学]