苗语影像:边缘群体的集体影像生产  

Grassroots Media and Their Production Mechanism:A Case Study on Hmong Videos

作　　者：张祺[1] 

机构地区：[1]中国社会科学院研究生院,北京102488

出　　处：《国际新闻界》2012年第7期32-37,共6页Chinese Journal of Journalism & Communication

摘　　要：通过描述和阐释贵州西部苗族农民工群体的苗语影像生产实践,本文讨论了社会转型过程中,边缘群体如何突破资源的结构性限制,发展自身的媒介生产。基于在贵州、福建等地的多点民族志观察,作者提出,苗语影像是一种大众文化工业之外,也在专业主义范畴之外的"草根媒介",即边缘群体内部自发形成的、集体生产的媒介。它的生产组织形式与大众媒介和另类媒介的方式不同,边缘群体以"社会创新"的形式整合有限资源,利用信息传播技术和有偿交换机制组织媒介生产。This paper describes and interprets Hmong video communication practice conducted by Hmong migrant workers from Guizhou, and discusses how marginal groups break structural constraints to develop their own media in the context of social transformation. Based on ethnographical studies in Guizhou and Fujian, this paper argues that Hmong video is kind of grassroots media which does not belong to mass cultural industry or professionalism. It is based on autonomously collective production by marginal groups, and integrates limited resources by means of ＂social innovation＂ and organizes media production with communication technologies and market exchange mechanism.

关 键 词：苗语影像 草根媒介 少数民族 农民工 

分 类 号：G206[文化科学—传播学]