基于SEM城市体育形象评价模型的建构与实证  

Construction and Empirical of City Sports Image Evaluation Model Based on SEM

作　　者：许月云[1] 张梦真[2] 张志扬[3] 

机构地区：[1]泉州师范学院体育学院,福建泉州362000 [2]福建师范大学体育科学学院,福建福州350007 [3]福建师范大学福清分校体育科学系,福建福清350300

出　　处：《天津体育学院学报》2012年第3期224-229,235,共7页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:09BTY013);福建省高等学校新世纪优秀人才支持计划项目(项目编号:JA10246S);泉州市优秀人才培养专项资助项目(项目编号:10A20)

摘　　要：以城市形象、城市体育形象要素结构等理论为基础,采用文献法、访谈法、问卷调查法、结构方程模型等构建城市体育形象评价模型。研究表明:城市体育形象评价模型内在品质和外在品质良好,评价模型潜在变量、观测变量间回归路径系数大小各异,对城市体育形象的型塑力和影响力不一。晋江城市体育形象总体属于高知名度、低美誉度类型,具有一定显示度和专属性体育产业人、事、物等资源是晋江城市体育形象的核心品牌,是体育城市形象塑造、传播和营销的城市品牌。Based on the elements and structures theory of city image and city sports image, etc, documentary research, interviews, questionnaire survey and structural equation model were adopted to construct the evaluation model of city sports image. Research has shown that the evaluation model of city sports image boasts good external and internal qualities. In the path analysis of the latent variables and observation variables of the city sports image evalu- ation model, regression path coefficient were different in size, which make different contributions to the shaping ability and influence of the city sports im- age. On the whole, sports image of Jinjiang city belongs to the type of high-profile with a relatively low reputation. Jinjiang shapes and markets its city sports image through resources such as the images of people and things with a certain visibility. They are the core brands of Jianjiang＇s city sports image.

关 键 词：结构方程模型 城市体育形象 城市形象 

分 类 号：G80-05[文化科学—运动人体科学]