农村信用社银行卡业务发展:以农村包围城市——河南农信金燕卡业务发展传播学解读  

Rural Credit Cooperatives Card Business Development:Using the Rural Areas to Encircle the Cities Surround the Cities from the Countryside——Henan jinyan card business development communication reading

作　　者：王盘林 杜继成 刘唱唱 

机构地区：[1]河南省新蔡县农村信用合作联社,河南新蔡463500

出　　处：《学理论》2012年第20期135-136,共2页Theory Research

摘　　要：随着时代的发展,大众传播媒介目前正向小众化传播媒介转变,而银行业金融机构的客户群体也呈现出小众化的趋势。从传播学角度对河南省农村信用社银行卡业务小众化发展策略进行分析,旨在以此引发广大农信人的思考,探索一条适合河南农信的发展之路。with the development of The Times,the mass media is progressing toward the small of media shift,and banking financial institutions of customers also presents the small the trend of,this essay,from the viewpoint of rural credit cooperatives in henan province,the bank card business development strategy of the small a concrete analysis,to trigger the 1 to the person's thinking,explore a suitable for the development of henan 1 road.

关 键 词：农村信用社 金燕卡 中间业务 小众化 

分 类 号：F61[经济管理—产业经济]