中国品牌经济发展的空间非均衡与极化研究——基于2004-2011年中国品牌500强数据的经验分析  

On Spatial Inequality and Polarization of Brand Economic Development in China:An Empirical Study Based on China's Top 500 Brands from 2004 to 2011

作　　者：刘华军[1] 鲍振[1] 杨骞[2] 

机构地区：[1]山东财经大学经济学院,山东济南250014 [2]山东财经大学公共管理学院,山东济南250014

出　　处：《财经研究》2012年第8期84-95,共12页Journal of Finance and Economics

基　　金：国家社会科学基金青年项目(12CJL066);教育部人文社会科学研究青年基金项目(10YJC860022);山东省自然科学基金项目(ZR2012GQ009;ZR2009HQ004);山东省高校科研发展计划项目(J10WF55)

摘　　要：文章使用世界品牌实验室发布的2004-2011年中国品牌500强数据,利用GIS可视化方法对中国品牌经济发展的空间非均衡特征进行了描述,利用基尼系数测度了中国品牌经济发展的空间非均衡程度并按地区进行了分解,同时构造了品牌空间分布的极化指数,对中国品牌经济发展的极化程度进行了实证研究。研究结论表明,中国品牌经济的发展具有显著的空间非均衡特征,地区间差距是导致品牌分布空间非均衡的主要来源;品牌价值和品牌数量分布的两极分化程度均呈上升趋势,品牌价值分布的多极分化程度呈明显的上升趋势,而品牌数量分布的多极分化程度却呈下降态势;三大地区品牌价值分布的极化程度总体上均呈上升趋势,东部地区的品牌分布极化程度要远远高于中部和西部地区。This paper uses the data of China＇s Top 500 Brands from 2004 to 2011 published by World Brand Laboratory and employs GIS visual- ization method to describe the spatial inequality characteristic of brand eco- nomic development in China. Then it measures and decomposes the spatial inequality degree of brand economic development in China by using Gini co- efficient and empirically studies the polarization degree of brand economic development in China by constructing polarization indexes of spatial distribu- tion of brands. The conclusions are as follows, brand economic development in China is significantly featured by spatial inequality, which is mainly due to regional differences. The polarization degrees of the distribution of brand val- ue and brand number experience an upward trend. The multi-polarization de- gree of the distribution of brand value also experiences an obviously upward trend while the multi-polarization degree of the distribution of brand number experiences a downward trend. The polarization process of the distribution of brand value in eastern, central and western regions is featured by an upward trend as a whole, and the polarization degree of brand distribution in eastern region is higher than the ones in central and western regions.

关 键 词：品牌经济发展 空间非均衡 基尼系数 极化指数 

分 类 号：F061.5[经济管理—政治经济学]