滁州市农产品走向国际化的困境与对策——滁菊出口个案分析  

Difficulties and Strategies for the Internationalization of Agricultural products Export in Chuzhou

作　　者：李芳[1] 

机构地区：[1]滁州学院经济与管理学院,安徽滁州239000

出　　处：《滁州学院学报》2012年第2期12-14,共3页Journal of Chuzhou University

基　　金：安徽滁州学院人文社科研究课题(2010sk008B);滁州市社会科学研究课题(B2011018)

摘　　要：滁州是个农业大市,农产品具有很好的优势,如地方特色农产品滁菊,但由于当地农产品加工企业尚未主动开拓国际市场;缺乏专业的外贸人才,缺乏对国际市场行情和供需的信息等因素的存在,造成滁州市农产品养在深闺却难进国际门。这就需要企业继续提升农产品质量;加大宣传力度,扩大滁州农产品的知名度;转变观念,积极主动地开拓国际市场;培养和引进专业外贸人才以及政府做好相关信息提供和服务工作。Chuzhou is a big agricultural city, and there are comparative advantages in the agricultural products like Chuzhou Chrysanthemum. But some agricultural products companies haven＇t explored their international markets till now, in addition to the lack of foreign trade talents and market information, many of its agricultur- al products could not be exported abroack So the relevant companies should improve their products quality, expand their influence in international markets and train some foreign trade talents. Additionally the government also provides some related information and makes good service for therr

关 键 词：农产品 国际化 滁菊 

分 类 号：F741[经济管理—国际贸易]