博弈论视角下高校体育场馆市场化管理模式分析  

Analysis on the Market Management Mode of University Sports Venues from the Perspective of Game Theory

作　　者：赵趱超[1] 

机构地区：[1]中南财经政法大学体育部,湖北武汉430070

出　　处：《成都体育学院学报》2012年第8期35-38,共4页Journal of Chengdu Sport University

基　　金：国家社科基金项目(批准号:09CTY017)

摘　　要：比较目前我国高校体育场馆几种管理模式的利弊,构建学校经营体育场馆投资与收益函数,运用博弈分析的方法,建立完全信息静态博弈模型和不完全信息静态博弈模型,研究体育场馆管理中各利益主体的最优策略。该模型在学校和外来管理者之间找到纳什均衡和贝叶斯均衡。结果表明:没有一种固定的管理模式适用于所有高校,高校管理体育场馆应针对自身的情况和结合外部条件,选择适合自身特点的模式,以使场馆的设施功能及利用率最大化,实现社会效益和经济效益的双赢。By comparing the advantages and disadvantages of the management modes of sports venues in Chinese universities, the paper constructs the functions of investment and benefit for universities to operate sports venues. It establishes complete static game mode and incomplete static game mode according to game theory to research the prime strategies for various stakeholders in the management of sports venues. This mode enables the operators to find Nash and Bayesian balance between universities and external managers. The research results shows that there is no fixed mode good for all schools, so universities should choose the one suitable to their own situation so as to maximize the use of such venues and achieve win -win both in social and economic benefits.

关 键 词：高校体育场馆 市场化 管理策略 博弈 

分 类 号：G80-05[文化科学—运动人体科学]