我国农产品网络营销发展模式探索研究  

The Exploring Research of Construction of Chinese Agricultural Products Cyber Marketing Development Model Based on Inner Mongolia Experiences

作　　者：崔正[1] 王佳[1] 

机构地区：[1]北京工商大学,北京100048

出　　处：《黑龙江农业科学》2012年第8期109-113,共5页Heilongjiang Agricultural Sciences

基　　金：北京市属高等学校人才强教深化计划资助项目(PHR200907109);北京市教委科技创新平台--首都商业企业管理创新研究资助项目

摘　　要：互联网的出现和普及,使得当今社会进入了一个网络沟通的时代,并逐渐成为人们不可或缺的生活内容之一。将网络营销运用于农产品对于我国这样的农业大国,是一条又快又好的"现代化道路",不仅可以发展国内市场还可以开拓国际市场,大力提升我国农业方面在国际上的竞争地位,而且还会带动我国经济快速发展。从网络营销的相关理论展开论述,提出了网络营销的历史必然性,并且借鉴了美国为首的先进的农产品网络营销经验,同时总结我国的现状,特别是以内蒙古自治区为例的农业发展过程遇到的问题,采用从点到线和从局部到整体的分析思路,提出适合我国农产品的网络营销模式。The emergence and popularization of Internet,making the society into a network communication era, and gradually becoming an indispensable part of the life of the people. As a large agricultural nation, it is a quick and good way to lead to ＂Modernization＂ by adopting network marketing into agricultural products in our country. It is not only can develop domestic market, explore the international market and make great efforts to enhance Chinese agriculture products in the international competitive position, but also can lead to drive the rapid development of the national economy. Started from discussing the network marketing related theory first- ly, the historical inevitability of network marketing was put forward, and learned lessons from the U. S.-led ad- vanced agricultural network marketing experience,it also summarized the present situation of our country,es- pecially taking Inner Mongolia autonomous region as an example to analyze the problems of agricultural devel- opment process in China. It used point to the line and local to the whole analysis methods to try to explore suit- able China＇s agricultural network marketing development model.

关 键 词：网络营销 内蒙古 农产品 

分 类 号：F323.7[经济管理—产业经济] F724.6