创意图形构成形式语言在现代平面广告中的视觉表现  

A Visual Representation of Creative Graphics Constitution Form of Language in the Modern Print Ads

作　　者：赵媛[1] 

机构地区：[1]内蒙古大学艺术学院,内蒙古呼和浩特010010

出　　处：《内蒙古大学艺术学院学报》2012年第2期71-77,共7页Journal of Art College of Inner Mongolia University

基　　金：内蒙古自治区高等学校科学研究项目"少数民族传统图形要素与现代视觉设计"(项目编号:NJSY11293)阶段性成果

摘　　要：创意图形除了具备一般图形符号的形式语义,在传达个性理念、构想方面也具有一定的独创形式规律和组织变化。创意图形力求从线条、结构、组合关系中激发创造性思维的运用,通过视觉形象来造就更深层次的视觉语言;更注意"意"与"象"的表达,重视"形"与"义"的转化,因而使图形本身更具深刻的寓意,以简洁而清晰的阐释方式说明信息内容,以超然的意境和独特的审美情趣给人以美的熏陶和引导。In addition to the formal semantics of general graphic symbols to convey personality concept, the creative graphics also has some original form in the expression of the individual concept and organization of the idea. Creative graphics strive to stimulate the use of creative thinking, from the relations of lines, structure, combined to create deeper visual language through the visual image; it pays more attention to the expression of ＂meaning＂ and ＂image＂ , emphasis on ＂form＂ and ＂righteousness＂ of conversion, and thus makes the graphics have a more profound meaning, instructions of simple and clear interpretation of the information content, detaches mood and unique aesthetic taste to give the influence and guidance.

关 键 词：平面广告 创意图形 构成 形式语言 视觉表现 

分 类 号：J524.3[艺术—艺术设计]