瘦身广告对身体意象失调女性注意偏向的影响  

Influence of Slimming Advertisements on Attentional Bias of Female Individuals with Body-image Disturbance

作　　者：尉玮[1] 王建平[1,2] 梁媛[1] 刘丹阳[1] 

机构地区：[1]北京师范大学心理学院,北京100875 [2]应用实验心理北京重点实验室,北京100875

出　　处：《中国临床心理学杂志》2012年第4期457-460,456,共5页Chinese Journal of Clinical Psychology

基　　金：国家基础科学人才培养基金资助(J0630759)

摘　　要：目的:研究身体意象失调女性的注意偏向,并探讨瘦身广告对个体在不同类身体信息注意偏向上的影响。方法:使用负面身体自我量表胖分量表(NPSS-F)筛选出身体意象失调个体28人和控制组被试30人,以积极、消极、形似、隐喻四类身体信息为实验材料,在观看瘦身广告的前后分别完成点探测任务。结果:身体意象失调女性对身体信息存在显著的注意偏向(t(27)=2.274,P<0.05),控制组不存在注意偏向(t(29)=-0.181,P=0.858),且两组注意偏向值有显著差异(F(1,56)=4.155,P<0.05);观看瘦身广告后,两组被试对积极词的注意偏向都有一定程度的增加(F(1,56)=3.256,P=0.077)。结论:身体意象失调个体对身体信息存在注意偏向,瘦身广告对个体在积极词上的注意偏向有促进作用。Objective： The present study aimed at exploring the influence of slimming ads on attentional bias between different groups. Methods： By using NPSS-F, we selected 28 female college students who had body-image disturbance and 30 females without it as the control group. The words we used in dot probe were in 4 categories including negative, positive, similar and metaphorical. Dot probe was tested before and after the presentation of slimming ads. Results： Females with disturbance showed a significant bias on the body-related information （t （27）=2.274, P〈0.05）, while the control group showed no significance （t（29）=-0.181, P=0.858）. Significant outcome was also found between the two groups （F（1,56）= 4.155, P〈0.05）. After the presentation of ads, the bias on positive words of the two groups increased to a certain extent （F （1,56）=3.256, P=0.077）. Conclusion： Females with disturbance shows a significant bias on the body-related information. The bias increases on positive words after the presentation of the ads.

关 键 词：身体意象失调 瘦身广告 身体信息 注意偏向 点探测任务 

分 类 号：R395.1[哲学宗教—心理学]