地方经济广播改革的创新与思考——以陕西经济广播为例  

Innovation and Thinking on the Local Economic Broadcasting Reform——Taking Shaanxi Economic Radio as an Example

作　　者：吴胜[1] 高有祥[1] 

机构地区：[1]陕西师范大学新闻与传播学院,陕西西安710062

出　　处：《学术探索》2012年第9期61-63,共3页Academic Exploration

基　　金：陕西省社科基金项目(09K012)

摘　　要：全国地方经济广播近年来已不是当年"珠江模式"的风光无限,在央广"经济之声"不断蚕食地方经济广播节目市场的同时,如何改革经济广播是各地方台不断探索思考的重要课题。文章以陕西经济广播于2010年开始的"圆盘式"经济资讯节目为切入点,较全面地介绍了陕西经济广播的改革经验,同时也分析了地方经济类型化广播的发展瓶颈并提出了相关建设性建议。The local economy in recent years has not been in the prosperous situation of ＂Pearl river model＂. While ＂The Sound of Economy＂ in Central Broadcasting System is constantly fretting local economic radio program market, how to reform the economy radio is an important issue. Combining with the economy in Shaanxi province in 2010, the radio began ＂disc type＂ economic information program as the breakthrough point. The paper introduces the economic reform experience of broadcasting in Shaanxi province, and analyzes the bottleneck in development of local economic broadcasting and puts forward related suggestions.

关 键 词：经济广播 改革 创新 

分 类 号：G229.27[文化科学]