Mechanisms for the Application of Health Services Marketing Policies in Algeria  

作　　者：Dr.Miloud Toumi 

机构地区：[1]University of Mohamed Khidher Biskra, Algeria

出　　处：《Journal of Modern Accounting and Auditing》2012年第6期845-855,共11页现代会计与审计（英文版）

摘　　要：In this paper, we tried to give health services marketing mix and raise patients＇ interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies on health services in Algeria. Because we see that, health foundations in Algeria like other foundations live in an environment marked with constantly economic, social, politic, and cultural changes. And to respond to change requirements, especially with the appearance of health services market liberation signs, these foundations are obliged to adapt to ensure their existence and development by giving best services to meet the patients＇ needs in order to gain their satisfaction and loyalty. These ones, who became more conscious about the quality of services they are given quantitatively, qualitatively, and timely.

关 键 词：economy of health health services service marketing policies health services marketing policies totalquality management 

分 类 号：R161[医药卫生—公共卫生与预防医学] TN915.62[电子电信—通信与信息系统]