论舆论场及其分化问题  

Public Opinion Field and Its Differentiation

作　　者：王国华[1] 肖林[1] 汪娟[1] 周海灯[1] 

机构地区：[1]华中科技大学公共管理学院,武汉430074

出　　处：《情报杂志》2012年第8期1-4,20,共5页Journal of Intelligence

基　　金：国家社会科学基金重大攻关项目"国家政治安全视角下的互联网虚拟社会风险治理研究"(编号:11&ZD033);国家社会科学基金项目"突发事件网络舆情的信息要素分析与政府应对研究"(编号:10BTQ046)的阶段性成果

摘　　要：在媒体类型增加及社会群体变动过程中,舆论场呈现出基于介质、群体、功能的分化和演变。以介质为观察视角,发现当前舆论场已分化成社会口头舆论场、传统媒体舆论场和网络舆论场。舆论场分化背后是利益、权力、认知、价值甚至群体分化,而多元的分化不利于社会共识和凝聚力形成,需要政府等积极作为以消除或弱化舆论场分化带来的负面问题。Public opinion field has experienced many differentiations and evolutions owing to medium, group and function in the increasing process of media types and changing social groups. Starting from the discussion of medium, it is found that presently public opinion field has differentiated into social oral, traditional media and intemet public opinion fields. Actually, the differentialion of public opinion was caused by the differentiations of interest, power, cognition, value and even groups. Government should actively eliminate or weaken these differentiations to facilitate the formation of social common view and cohesiveness.

关 键 词：舆论场 网络舆论场分化反向认知 

分 类 号：G203[文化科学—传播学]