企业微博营销策略分析  

Analysis on Enterprises＇ Microblog Marketing Strategy

作　　者：肖离离[1] 周莉[1] 

机构地区：[1]广东农工商职业技术学院,广州510630

出　　处：《中国电子商务》2012年第12期23-24,26,共3页E-commerce in China

摘　　要：微博的迅速发展，已经超越了设计者的初衷，不仅是一种简单意义上的信息共享，更是在互联网上为我们展示了一个崭新的社会化传播平台。企业利用微博进行营销，是一种投资少、见效快的新型网络营销模式。微博营销已经在许多企业中得以推广应用。本文奠骛拿些微博功能和企业微博策略两方面，阐述了企业微博营销的四大功能和营销策略，为企业开展微博营销提供了一定的参考意见。Microbiog has developed rapidly and exceeded its original function. It is not only a place for the share of information, but also a completely new SNS platform now,Enterprises can use it as a tool of Internet marketing with fast return and little cost. Microblog marketing has been popularized and applied widely in businesses. This article will discuss the functions and strategies of Microblog marketing and then give some advice on the business application of Microblog.

关 键 词：企业微博 微博营销 营销策略 

分 类 号：F713.36[经济管理—产业经济]